买方势力下我国零售商盈利模式转型分析

Analysis on Retailers' Profit Pattern Transformation under Buyer Power

在对零售商买方势力及其盈利模式进行介绍的基础上,阐述了零售商买方势力形成的原因和表现形式,并提出了买方势力下我国零售商盈利模式转型的对策建议。

In this paper, we introduced the retailers＇ buyer power and its profit pattern, elaborated the reasons which caused the formation of the buyer power and its representation form and put forward suggestions to help the retailers＇ profit pattern transformation in China under buyer power.