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网络资源与营销动态能力的结构化方程模型及应用 被引量:3

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摘要 文章基于现有营销动态能力分析框架,试图从公司网络理论新视角释解营销动态能力的作用机理,并运用公司网络资源、市场知识、动态能力等相关理论,构建公司网络资源对营销动态能力的结构化方程模型,最后运用研究数据进行模型检验,以期丰富网络化资源维度下的公司营销动态能力理论。
作者 彭霞
出处 《统计与决策》 CSSCI 北大核心 2015年第18期180-182,共3页 Statistics & Decision
基金 湖南省哲学社会科学基金资助项目(14YBB050)
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