永嘉文化义利观的当代内涵及其在直销业中的应用

Contemporary Intension of Moral and Profit Idea of Yongjia Culture and Its Application in Direct Selling Industry

直销业因其独特的优势在世界各地蓬勃发展,成了一个崭新的行业。然而,中国直销业却出现了严重的问题,"金字塔销售"屡禁不止,"直销难民"不断产生。究其原因之一,是整个直销业需要一个正确的利益观作指导,在直销运作中处理不好社会公德和利益的关系。研究发现,作为中华优秀传统文化的永嘉文化则可能是解决问题的方法之一。因此,本文尝试以永嘉文化视角提出自己的建议,希望能对直销业的健康发展有所裨益。

Though direct selling is flourishing all over the world, there are serious problems in China. One reason for this is there is no correct view of interest for guidance to deal with the relationship between social moral and the benefits. Yongjia culture, as an excellent traditional Chinese culture, is probably a way to solve the prob-lem.