摘要
随着互联网应用的快速发展,越来越多的人开始接受和选择网络购物,其信用问题也日益突出。本文通过应用博弈论中的完全信息静态博弈,对网络交易中卖方的虚假交易进行博弈分析。分析了电商平台与经营淘宝网的卖家的两方博弈,电商平台、经营淘宝网的卖家和网上购物的买家间的三方博弈。用混合战略纳什均衡求出了均衡点。为电商平台检查机关的监督工作提供了决策参考。
With the rapid development of Internet applications, more and more people begin to accept and choose online shopping. Credit problem is increasingly outstanding. In this paper, the false transactions of sellers in the Internet trading are analyzed by using complete information static game theory. The two party games between the electric business platform and sellers of Internet and the three party games among the electric business platform, sellers of Internet and buyers of online shopping are analyzed. The equilibrium point is found by the mixed strategy of Nash equilibrium. The decision-making reference for supervision of inspection agency of business platform is provided.
出处
《价值工程》
2015年第30期95-96,共2页
Value Engineering
关键词
完全信息静态博弈
电商平台
卖方
complete information static game
electric business platform
seller
