武汉创意之都发展中应用型本科营销人才培养对策创新——以武汉商学院为例

Innovative Countermeasures for the Training of Applied Undergraduate Marketing Talents in the Development of Creative Wuhan: Taking Wuhan Business University as an Example

武汉创意产业的发展需要大量应用型、复合型、创新型特征的高层次营销专业人才。而地方应用型本科院校营销专业也需要结合地方经济特点探寻自身转型发展的道路。本文从武汉创意经济发展的现状入手,论述了应用型本科营销人才对创意企业发展的重要性,并以武汉商学院为例,探索了面向本土创意产业发展的营销人才培养的创新对策。

The development of creative industry in Wuhan requires a lot of applied marketing talents with composite and innovative skill. The marketing specialty of local universities also needs to explore a transform development waycombined with the local economic traits. Starting from the development situation of creative economy in Wuhan, this paper states the importance of applied undergraduate marketing talents for the development of creative enterprises. Taking Wuhan Business University as an example, the innovative for training marketing talents orienting at local creative industry are explored.