体育产业与旅游产业深度融合研究

A Research on the Depth Combination of Sports Industry and Tourism

国务院《关于加快发展体育产业促进体育消费的若干意见》的出台,为旅游产业与体育产业的深度融合带来了前所未有的机遇,对于促进体育事业真正回归社会惠及亿万人民、增进社会和谐弘扬优秀民族文化、加快产业结构调整促进经济社会发展、提升全民身体素质建设体育强国具有不可替代的作用.

The new policies have brought unprecedented opportunities for the integration of tourism industry and the sports industry. China＇s sports tourism ushered in a new round of development opportunities. This paper argues that developing the sports tourism has an unprecedented policy support, good industrial foundation, rich resources and huge consumption potential. Promote undertakings of physical culture and sports to return to society, promote social harmony and carry forward the excellent national culture, speed up the adjustment of industrial structure to promote economic and social development, improve the physical quality and so on.