自媒体时代下突发涉警舆情引导研究

A Research on the Guidance of Sudden Public Opinion Incidents on Police at the Times of “We-Media”

蓬勃发展的互联网,尤其是日益普及的移动互联网络,让"人人都有麦克风,人人都是记者"的自媒体舆论传播平台成为可能。它在保证民意畅通,促进社会政治、经济发展的同时,也让公安机关陷入舆论的漩涡;尤其是突发涉警舆情事件,往往让公安机关措手不及。从自媒体的时代特征着手,分析当前突发涉警舆情的内外形势,挖掘舆情背后的社情和民情,加强突发涉警舆论的引导,变革传统观念和工作方法,创新公安宣传的机制建设,完善网络舆情监测、研判系统和突发舆情的应急预案,是在新形势下实现公安新闻宣传和舆论引导工作新跨越的基本要求,是和谐警民关系建设的内在属性,也是应对复杂网络舆论环境的必然选择。

The vigorous development of the internet,, especially the increasing popularity of mobile internet, makes the we-media： everyone has a microphone, everyone is a journalist become true. On the one hand, it has ensured the freedom of public opinions and the development of social and political economy; on the other hand, it lets the police fall into the whirlpool of public opinions. It is the sudden public opinion incidents on police that often make the public security organs get into trouble. Therefore, we have to proceed from the characteristics of the we-media, excavate the social conditions and public sentiment behind public opinions, strengthen the guidance of the public opinion incidents on police in emergency and change the traditional ideas as well as working methods, innovate the construction of public security publicity mechanism, improve the network of public opinion monitoring and analysis system and the pre-plans of social public opinions and emergencies. This is the basic requirement of realizing a new leap forward for the news publicity of public security and the guidance of public opinions under the new situation. It is the intrinsic attribute of the harmonious relationship between the police and the mass and also the inevitable choice to deal with the complex network environment of public opinions.