中小城市居民旅游动机探究——以十堰市为例

An Analysis on Tourism Motives of Urban Residents in Small and Medium-sized Cities: A Case Study on Shiyan City

选取十堰市城市居民作为研究对象,对居民旅游动机进行定量分析和评价.研究发现,十堰市居民旅游动机具有多样性,大致可分为四类:身体和工作动机、情感和交际动机、观光和文化动机以及好奇心动机.其中身体和工作动机是居民的主要旅游动机;居民旅游动机在人口统计学特征上不存在显著差异.最后结合居民旅游动机特征提出了旅游产品开发方向.

This paper aims to launch a quantitative analysis and evaluation on tourism motives of the citizens in Shiyan City. It is fInds out that people in Shiyan City have various tourism motives, which can be generally classified into four types： for health and business purposes, for emotional and communicative purposes, for sightseeing and cultural purposes, and for curiosity, the major motives being for health and business purposes. The research also shows the citizens’ tourism motives have no distinctive demographical differences. With such findings, this paper points out the possible development for local tourism products.