“食在常州”的品牌定位与传播

Brand Positioning and Communication of "Eating in Changzhou"

常州餐饮类型多样,业态丰富,注重就餐环境与服务质量,在沪宁线上具有较高的知名度。结合常州餐饮产业的发展特色,提升"食在常州"的品牌影响力首先应做好产品、服务、物质、情感、个性等5个方面的品牌定位,突出品牌推广中政府主导,行业引领,企业自觉的重要作用,促进常州餐饮品牌知名度的提高。

The catering types in Changzhou are various, the commercial activities of it are abundant. It pays more attention to dining environment and service quality, and has higher visibility in Huning line. Combined with the development characteristics of catering industry in Changzhou, it is important to do well with the brand positioning in five aspects of products, services, substance, emotion, personality for enhancing the brand influence of ＂Eating in Changzhou＂. The important role of government guide, industry leading enterprise consciousness in brand promotion is extruded to promote the popularity of Changzhou catering brands.