浅析民族文化在广告中的运用

Analysis of National Culture in the Use of Advertising

广告要取得成功，其情感表达一定要满足受众的需要。本文就民族文化在广告中如何成功运用展开讨论，从民族感情、民族道德、个人情感满足以及民族文化噪音四个方面探讨民族文化如何影响一个广告的传播效果。

To be successful, the advertising emotional expression must fit the needs of audiences. This paper discuss hownational culture successful use in advertisement and how it influent the communication effect ofadvertisement from nationalsentiment, national morality, personal emotion and noise of national culture.