高职院校“产业文化进校园，商业文化进课堂”改革与实践——以温州科技职业学院市场营销专业为例

The Reform and Practice of ＇industry Culture be Brought to Campus, Business Culture be Brought to Classroom＂ in Vocational Colleges ——Taking Marketing Major of WZVCST as an Example

由于目前高职院校在产业文化和商业文化建设方面的长期缺失，导致在人才培养方面过分强调了职业技能的培养而忽视了对学生工业文化素养的培养。因此在高职大学生素质教育中渗透产业文化和商业文化势在必行．必须进行相应的改革与实践。本文分析了产业文化和商业文化的内涵，并以温州科技职业学院市场营销专业为例分析了高职院校“产业文化进校园，商业文化进课堂”的文化育人改革与实践，为其他兄弟院校提供借鉴。

In recent years, higher vocational colleges put too muchskills training but lack of the cultivation of industrial culture. Therefore,analyzes the connotation of industrial and commercial culture,andtakingemphasis on students＂ occupationthe reform is necessary.This paper the marketing major of WenzhouVocational College of Science and Technology as an example to elaborate on the reform and practice ofindustry culture be brought to campus, business culture be brought to classroom＂.