IT商业价值再研究:基于效率和效果的视角

IT Business Value Reinvestigation: From the Efficiency and Effectiveness Perspective

IT商业价值的争论是学界和实践者一直关注的热点。从"效率"和"效果"来评价IT商业价值是一个新的视角。本文提出一个IT配置效率、IT应用效果、总投入产出效率的三角理论模型,利用修正后的三阶段数据包络分析方法,对澳门2000-2011年各类酒店进行分析。研究发现:经过2006、2007年澳门酒店业对IT的密集投资,2008-2011年澳门酒店的纯技术效率显著高于2000-2003年,酒店利用资源的效率得到较大提升;IT应用效果与总投入产出效率显著正相关,即IT有助于酒店提升绩效;IT的配置效率和IT应用效果的关系并不显著,酒店的IT资源配置规划还需要进一步优化。本研究为IT商业价值研究提供了新的理论视角和研究方法,给酒店管理者和政策制定者提供决策参考。

Abstract： The controversy of IT business value has been a hot issue in recent years. It is a new perspective to evaluate IT business value from efficiency and effectiveness. The triangle model of IT allocation efficiency, IT effectiveness and input-output efficiency is proposed. We analyze the data of Macao hotel industry from 2001 to 2011 by the adjusted three-stage Data Envelopment Analysis. It shows that after the massive investment on IT of Macao hotels in 2006 and 2007 the pure technology efficiency from 2008 to 2011 is higher than that from 2000 to 2003. The efficiency of the resource usage is improved by IT. 1T effectiveness has a significant relationship with input-output efficiency, which means IT helps to improve the hotel performance. There is no significant relationship between IT allocation efficiency and IT effectiveness, which means there should be more improvement to optimize the planning of IT resource allocation. The findings offer a new perspective and research methodology for IT business value theory and provide decision reference for the hotel managers and policy makers.