摘要
近年来,随着互联网和新媒体的普及,三网融合政策应势而出,给传统电视行业带来了新的发展机遇和挑战。如何进行电视节目创新及其商业模式创新成为业界和学界重点关注的问题之一,目前国内已有很多电视台进行了探索并取得了成功。本文选取具有典型商业模式创新的电视节目"女神的新衣",基于利益相关者对其TV+商业模式进行解析,给出该节目为相关行业发展带来的一些管理启示。
Abstract： In recent years, the policy on the integration of three networks has been implemented with the popularity of the Internet and new media, which brings new challenges and opportunities to the traditional TV industry. Therefore, the TV industry pays much attention to the innovation of television programs and their business models. Up till now, there have been some successful cases. Owing to the typical business model innovation of ＂The Fairies＇ New Dresses＂ , this paper chooses it to analyze its TV ＋ business model based on the theories of stakeholders, exploring the enlightenments for the developments of related industries further.
出处
《管理评论》
CSSCI
北大核心
2015年第8期234-240,共7页
Management Review
基金
国家自然科学基金项目(71003057
71373262
71390330
71390331)
关键词
女神的新衣
电视节目
商业模式
利益相关者
TV+
The Fairies＇ New Dresses, television programs, business model, stakeholders, TV＋
