牡丹文化融入牡丹城生态旅游的思考

Consideration of Peony Culture in the Ecological Tourism of Peony City

分析了菏泽市大力发展牡丹主题旅游的现实意义,以及其生态旅游发展中存在的问题,认为菏泽市应借助国家用文化产业推动经济发展的契机,乘着山东《西部经济隆起带发展规划》拉动菏泽经济的东风,借牡丹文化带动牡丹主题旅游事业的发展,借牡丹酒文化推动牡丹产业的发展。强调"以花为媒,广交朋友,文化搭台,经贸唱戏,开发旅游,振兴经济",让牡丹酒和牡丹文化与现代生态旅游有机融合,打响"一城四乡一生态"文化品牌,有效推动菏泽经济的持续健康发展。

Abstract The practical significance of the Heze City to develop the peony tourism was analyzed, as well as the existing problems in eco- tourism development. It was thought that Heze City should seize the opportunity that our country utilizes cultural industry for developing econo- my, and The Development Plan of Western Region pushes forward the development of Heze, utilize peony culture for the development of peony theme tourism, and use peony wine for the development of peony industry, integrate peony wine and peony culture of eco-tourism, taking ad- vantage of the peony, making more and more friends, developing culture, exploiting trade, developing tourism, and reviving economy, creat the brand of ＂one city and four villages and ecology＂, promoting the sustained and healthy development of Heze effectively.