设计类赛事品牌构建刍议

THE DESIGN CLASS EVENT BRAND BUILDING

赛事一般指所有参赛方都遵守相同规则,有组织有规模有级别的正规比赛。本文在界定设计赛事、赛事品牌概念的基础上,探析了当前设计类赛事品牌构建中存在的主要问题,着力研究了设计赛事品牌构建的一般原则、策划步骤、基本内容与提升策略,旨在为国内设计类赛事品牌的建设与发展提供参考和借鉴。

Competition generally refers to all the participants to comply with the same rules, there is a large organization and the scale of the regular competition. On the basis of defining the concept of design events and events, this paper analyzes the main problems in the current design of brand building, and focuses on the general principles, planning steps, basic content and promotion strategy, which aims to provide reference for the construction and development of domestic design brand.