摘要
中国现代设计的发展是从20世纪80年代开始的,创意文化产业也是从无到有,短短30多年中国平面设计的水准就取得了惊人的成就,这是一个时代的"镜像",它反映的是中国传统文化和现代审美的相互融合,将普通人的日常生活和美学取向紧紧联系在一起,再现一个民族不同时代的设计风格。本文通过分析韩家英海报作品的三个特点:一是贴近生活的创作思维;二是传统元素的图形外化;三是文化与商业的巧妙融合;来探究海报设计中镜像与美学之间的微妙关系。
The development of China＇s modern design is from the early 1980 s, and the creative cultural industry is from scratch. A short span of 30 years makes China graphic design remarkable achievements, and it is an era of ＂mirror＂. It reflects the mutual fusion of Chinese traditional culture and modern aesthetic, the ordinary people＇s daily life and closely linked with aesthetic orientation. This paper analyzes the three characteristics of Hart Jiaying poster works： one is close to the life of creative thinking; Second is the incarnation of a traditional elements graphics; Third is a cultural and commercial clever confluence. The article tries to explore poster design in the subtle relationship between image and aesthetics.
出处
《设计》
2015年第17期90-91,共2页
Design
关键词
镜像
美学
海报设计
图形外化
Mirror image Aesthetic Poster design Graphics externalization
