张氏帅府旅游纪念品开发设计研究

TOURISM SOUVENIR DESIGN STUDY ON MARSHAL ZHANG'S MANSION MUSEUM

张氏帅府作为辽宁最为著名的纪念性博物馆,具有浓厚的历史底蕴和重大的历史意义。张氏帅府的文化产品和旅游纪念品不仅承担着宣传历史文化的作用,同时还起着宣传地域特色文化的重要作用。本文运用现代产品设计研究方法,系统地研究张氏帅府博物馆的地域文化和历史文化资源,以增加文化附加值为导向,制订其文化衍生品的设计开发策略,指导设计开发系列张氏帅府旅游纪念品和文化衍生品,以此充分挖掘和传达张氏帅府所蕴含的文化价值。

Marshal Zhang＇s Mansion is the most famous memorial museum of Liaoning with a strong historical heritage and historic significance. The cultural products and souvenirs of Marshal Zhang＇s Mansion not only assume its carrier role in history and culture, but also play its important role in regional characteristics. Using modern product design research method, this paper systematically analyzes the regional culture and historical resources of Marshal Zhang＇s Mansion museum, trying to increase the cultural value-oriented development of design and development strategy, and design series of derivative products.