基于情感体验的品牌电商界面设计策略

THE STRATEGY OF E COMMERCE BRANDS INTERFACE DESIGN BASED ON THE EMOTIONAL EXPERIENCE

多屏的互联网购物时代,"情感体验"对品牌电商的界面设计具有越来越重要的作用与意义。本文提出基于情感体验为核心的品牌电商界面设计的策略与法则,将"情感体验"的理念引人电商渠道,旨在通过界面设计,为用户搭建自然愉悦的购物体验过程,实现与目标消费人群心理情感共鸣。

More screen of Internet shopping days, ＇Emotional Experience＇ is playing more and more important role and significance in E-commerce brands of interface design. In this paper, the strategy and law of E-commerce brands interface design based on the emotional experience. It will take the concepts of ＇Emotional Experience＇ in E-commerce business channels. Through the interface design which will building natural pleasant shopping experience for the users, realizing with the psychological emotional resonance to the target consumers.