浅析开封菊花花会对开封旅游影响效应

A Brief Analysis on the Influence of Kaifeng Chrysanthemum Exhibition on Kaifeng Tourism

我国节事活动的发展规模和影响越来越大,其对于推进地区经济、旅游和社会发展具有重要作用。为了进一步推进开封菊花花会的良好发展,本文通过运用问卷调查、访谈等方法,从经济影响、社会影响、环境影响等方面对菊花花会对开封市旅游影响效应进行分析。

The scale and influence of China＇s festival activities is bigger and bigger, playing an important role in promoting the de- velopment of regional economy, tourism and the society. To fur- ther promote the favorable development of Kaifeng chrysanthe- mum exhibition, this paper employed questionnaire and interview to analyze the influence of chrysanthemum exhibition on Kaifeng tourism from economic influence, social influence and environ- mental influence.