高校新媒体工作策略与途径探析

Analysis on New Media Working Strategy and Pathway in Colleges

发展迅猛的新媒体时代,给高校教育教学和管理工作带来机遇的同时也带来了巨大的挑战,高校新媒体宣传工作应顺势而为、积极引导,主动搭建"微"平台,做到准确把握发布定位,统筹整合新媒体分众传播;做好新媒体"微"平台综合管理工作,有效驾驭新媒体;强化互动,引导舆情传播,努力传递正能量。文章指出充分发挥新媒体在高校校园文化建设和引领中的推动作用,为高校改革发展、稳定和谐作出贡献。

Fast developed new media age has brought about opportunities and great challenges as well for education and management in colleges. The propagandizeof new media in colleges should be taken advantage of opportunities and guided actively. Micro-platform ought to be set up initiatively and located precisely. New media workers have to plan and integratesub-public communication as a whole and manage the micro-platform so as to control new media. Besides ,they have to strengthen the interaction,guide public opinion transmission and strive to pass the positive energy in order to use new media to its full potential in promotion of collegeculturaldevelopment and guidance. The article points out great contribution will be made for the college reform development, stability and harmony.