儿童包装中的多感官体验设计

Multi-sensory Experience Design in Children′s Packaging

目的分析将多种感官体验融入儿童包装设计中的可能性,确立多感官体验包装设计的方法,并用于设计实践。方法了解国内外多感官体验包装设计及其研究的现状,通过导入经典儿童感知觉理论,完成对儿童感知觉特点的分析,探索儿童包装设计中应该注意的儿童使用心理和感官习惯。结论分别从视觉、触觉、听觉和嗅觉等感官体验方面提出具体的包装设计方法,并探寻几种感官设计共同使用时对儿童包装使用体验效果的协同作用,并将该包装设计方法初步应用到设计案例中。

The purpose is to analyze the possibility of packaging design with various sensory experiences by children. It establishes a new packaging design method with multi-sensory experience, and uses it to design practice. According to the current researching situation of packaging design with multi-sensory experience, it explores how to fit children＇ s psychological and sensory habits in packaging design by importing the classic children＇ s sense of perception theory and analyzing the characteristics of the children＇ s senses. A new specific packaging design method is put forward with various experience of senses such as vision, touch, hearing and smell. The synergistic effect with various senses is tested in children＇ s packaging design.The result is good through applying the new packaging design method preliminarily in the process of graduation design.