扁平化在现代包装设计中的应用

Application of Flat in the Modern Packaging Design

目的探讨扁平化在现代包装设计中的特征和设计原则,以丰富包装应用设计的创作理念和风格样式。方法立足于包装设计的图形、色彩、信息和版面各要素,从扁平化的视角分析其在包装设计中的典型体现,以语义认知、视觉流程、审美倾向等标准推导论证出扁平化包装的设计原则。结论扁平化包装设计主要有图形矢量化、信息扁平化、颜色纯粹化这3个特点,在现代包装设计中有重要的地位和较高的参考价值。最终提炼出扁平化包装设计图形语义明确、版面秩序化和简约这三大原则。

It aims to explore the features and design principles of flat in the modem packaging design, in order to enrich the creation concept and style of packaging application design. Based on the elements of graphic, color, information and layout about packaging design, it analyzes the typical embodiment in packaging design from the perspective of flat, derives and proves the design principles of flat packaging with the standard of semantic cognition, visual process and aesthetic tendency. Flat packaging design mainly includes three characteristics, such as graphic vectorization, information flattening and color purity, which has an important position in modern packaging design and high reference value. At last it abstracts three principles of the flat packaging design like graphic clarity, layout regularization and conciseness.