基于品牌设计的汽车前照灯造型设计分析

Automobile Headlamp Modeling Design Analysis Based on Brand Design

目的基于品牌设计理念的汽车前照灯造型设计的创新方法和设计策略研究。方法在分析前照灯设计重要性的基础上,运用品牌设计理念,以知名汽车品牌产品为分析对象,提出以前照灯塑造品牌家族形象的具体造型方法,并以实际案例说明在车灯设计开发中,品牌共性与产品个性在前照灯设计中的应用以及品牌形象与流行形象在前照灯设计的应用中需要注意的具体问题。结论在前照灯设计开发中,要以"塑造品牌形象"为重心,在设计应用中需要综合权衡"品牌共性与产品个性"以及"品牌形象传承和时代形象塑造",根据品牌自身的发展脉络,制定造型设计策略。

It researches the methods of innovation and design strategies of automobile headlamp modelling design based on the concept of brand design.On the basis of analyzing the importance of headlamp design, by using of brand design philosophy and analyzing the well-known car brand products, it proposes specific brand family modeling methods of headlight design and there are contradictions between the unified brand image and the production personality of market segments, and between the brand heritage and age trend. It also proposes how to balance the contradictory relationship in the process of design through analyzing of actual cases.In the process of design and development of headlamp, designer ought to deal with these contradictions and develop design strategies based on the brand＇ s own development context.