手机团购应用界面的注意力设计

Attention Design of Mobile Phone Group Purchase Application Interface

目的在界面设计理论与注意力管理经济学理论的指导下,分析出现有团购应用界面设计中存在的影响注意力的因素,给出设计改进策略。方法通过对现有的4个团购应用界面元素进行案例分析,比较归纳设计优化方案,最后通过对20位用户的访谈来验证结论。结论发现色彩标签、文字信息、内容与图片关联性3个主要问题为影响团购用户视觉注意力的主要因素,三者分别会对用户产生注意力引导、注意力消耗和注意力维持的作用。因此,在设计时应当顺应元素的引导"流"方向,减少注意力消耗,增强元素关联度来维持注意力。

By using Interface Design Theory and Attention Economy Theory as the theoretical framework, it analyzes the elements that would affect the attention on interface design of Group Purchase Application and provide relevant methods to improve the current design.Through a comparative study of four Group Purchase Applications＇ interface elements, it ex- amines their design methods and finds out the how and why their designs are better than the others. In order to test the validi- ty of results, a group interview of 20 App users will be used. The finds reveal that the complexity of color, text information, and the inter-connection between image and content are the most important elements that would affect users＇ attention. These three elements, respectively, correspond to attention guide, attention consume and attention maintaining in design. Therefore, designers should follow the guide flow caused by design elements, reduce attention consume and strengthen the correlation among elements to maintain users＇ attention.