汕头濠江北山湾文化主题式开发的几点思考——打造“中国爱情之海、汕头浪漫海湾”

Ref lections on Cultural Theme Development of Beishan Bay in Swatow——Creating “The Sea of Love in China, the Romantic Bay in Swatow”

国内滨海资源众多,但在旅游消费市场越来越看重文化内涵、文化主题的今天,滨海资源的发展似乎无法赶上游客的步伐。本文提出汕头濠江北山湾滨海资源要在阳光、海水、沙滩的"3S"资源上升华,进行文化主题式开发。并具体提出了借助"月半形"海湾大做文章,赋予景区"爱"的主题,将其定位为"中国爱情之海、汕头浪漫海湾";充分利用景区内自然景观,打造引人入胜的故事传说,呼应"爱"的主题;善于挖掘文化市场上歌曲、明星、文学作品、电影等资源,为景区所用;以及依据形象识别的原理,统一景区内景观、音乐等文化要素的格调,突显"爱"的主题等观点。

There are so many coastal tourism resources in our country. Under the background that more and more tourists are in favor of the cultural tourism resources, the development of the coastal resources can’t catch up with the pace of the tourists. The paper points out Beishan Bay in Swatow can have an attempt to take cultural theme development in order to improve the simple“3S”resources and attract more tourists. A theme of“The Sea of Love in China, the Romantic Bay in Swatow”can be given, and the love stories, love songs, love movies, and literary works can be created and applied to the coastal tourism resources.