银川平原休闲渔业消费者行为特征研究

The behavioral traits of leisure fishery consumers in Yinchuan Plain

要将银川平原打造为"最具影响力的休闲渔业之都",必须准确掌握休闲渔业消费者行为与需求.在大量问卷调查基础上进行交叉分析,结果表明:银川平原休闲渔业消费者是以休闲娱乐为主要驱动,年龄差异与职业结构对行为方式和消费投入有很大影响,消费者对消费场所的选择更趋向于开放性湖泊,以农家乐、渔家乐为核心消费场所的都市型休闲渔业目前还没有足够的消费需求.

To build the Yinchuan Plain as ＂the most influential recreational fisheries＂ must accurately grasp the consumer behavior and demand of leisure fishery. Cross-analysis on the basis of a large number of survey results showed that： The main drive of leisure fishery is recreation and entertainment in Yinchuan plain, and age differences and occupational structure has a significant impact on consumer behavior and investment. The choices for the consumer sites tend to be more in the open lake, urban recreational fishery in the farmhouse, fishing music as the core consumer place is still not enough consumption demand.