“互联网+”时代的服装网络销售分析

Analysis of Clothing Network Sales in “Internet +” Era

"互联网+"时代的到来给我国服装零售市场的发展带来了机遇和挑战。目前我国服装网络销售市场主要存在物流管理与基础设施建设滞后、网络消费存在安全隐患和信任危机以及区域经济与文化产业非均衡发展等阻碍因素,导致了服装零售市场可持续发展动力不足。因此,应尽快完善服装网络零售市场的内外部环境,从而促进其健康持续发展。

The arrival of ＂Internet ＋＂ era brings opportunities and challenges to the development of Chinese clothing retail markets.Atpresent, the mainly problems of Chinese network clothing retail markets are as follows ： logistics management and infrastructure construc-tion lag behind, there are hidden dangers in network consumption and honesty crisis, and the development of regional economy and cul-tural industry is unbalanced, which results in the lack of power in the sustainable development of clothing retail markets.Therefore, it isnecessary to improve the internal and external environment of network clothing retail markets, so as to promote the healthy and sustain-able development.