消费价值观导向下的企业低碳责任培育研究

Cultivation Enterprise Low Carbon Responsibility under the Guide of Consumption Values

企业低碳责任的动力来源于消费者的响应行为,而这由消费价值观决定。要促进企业低碳责任发展,就要利用消费目标和手段来促进主权消费价值观发展型、主权消费价值观约束型、社会责任消费价值观约束型消费者向社会责任消费价值观发展型消费者转变,以培育更多拥有高水平的社会责任价值观消费者。这要求企业提升低碳消费价值,构建消费者的利己与利他目标协调发展的价值导向机制;要降低低碳消费风险,构建消费者主体权益保障机制;要利用消费者的价值创造能力,构建消费者主动参与低碳产品价值创造的激励机制;要加强与消费者之间的沟通,构建低碳消费价值观的引导机制。

Enterprise motivation for low carbon responsibility comes from the response behavior ofconsumers, which is determined by the consumer values. Therefore, enhancing the development ofenterprise low carbon social responsibility, more consumers owning social responsibility values must becultivated. It is required that enterprises promote low carbon consumption value which builds theorientation mechanism of value coordinated development about consumer self-interest and altruism goals.The ascension and safeguard mechanism of consumer subject right should be built to reduce the risk oflow carbon consumption. Consumer＇s value creation ability should be took advantage to build theincentive mechanism which consumers participate actively the low carbon product value creation. Thecommunication between enterprises and consumers should be improved for building guidance mechanismabout the low carbon consumption values.