碳标签情景模拟下的消费者低碳竹(木)地板支付意愿

A research on consumers' willingness to pay for low-carbon floor in the scenario simulation of carbon labeling

基于浙江省安吉县、临安市、杭州市及上海市等4个地区的消费者低碳竹(木)地板的情景模拟数据,对不同性别、不同地区、不同年龄、不同月收入水平、不同学历、不同职业和不同认知度的消费者对低碳竹(木)地板的支付意愿进行了统计描述;在此基础上,采用Ologit模型,对影响消费者支付意愿的因素进行了实证分析。结果表明:所在地区、年龄、月收入水平、学历和对低碳产品的认知度对消费者的支付意愿具有显著影响;而性别、职业对支付意愿没有显著影响。最后提出了提高消费者支付意愿,促进社会低碳发展的建议。

Based on scenario simulation data of consumers＇ willingness to pay （WTP） for low-carbon harvested bamboo （wood） products in four regions including Anji County, Lin＇an City, Hangzhou City and Shanghai City, the research had a statistic description of consumers＇ willingness to pay for low-carbon harvested bamboo （wood） products in terms of consumers＇ different gender, different regions, different ages, different levels of monthly income, different education, different occupations and different awareness of low carbon products, and used Ologit model to conduct an empirical analysis of the determinants of consumers＇ WTP. The results indi- cated that region, age, monthly income, education and awareness of low carbon products had significant influ- ences on consumers＇ willingness to pay; gender and occupation had no significant influences on WTP. The pa- per concluded with the suggestions to improve consumers＇ WTP and promote the development of low carbon society. [Ch, 6 tab, 11 ref. ]