基于旅游者摄影行为的旅游目的地形象建构研究——以江西婺源为例

Research on the Construction of Tourist Destination Image Based on Photographic Behavior of Tourist——A Case Study of WuYuan',JiangXi

随着旅游与摄影的紧密结合,摄影成为旅游过程一项重要的活动;同时,旅游者摄影有意或无意参与到旅游目的地形象的建构过程中。基于这一背景,以江西婺源为例,从旅游者摄影动机、摄影行为偏好和摄影照片处理方式等角度对专业的摄影旅游者和大众旅游者的摄影行为进行对比,进而分析这两个群体在旅游目的地形象建构中的不同角色。研究发现,摄影旅游者扮演的是理想主义形象的建构者角色,而大众旅游者则是理想主义形象的被动接受者。

With the combination of tourism and photography, photography has become an important activity in the process of tourism. At the same time, tourists＇ photography is involved in the construction of destination image intentionally or unintention- ally. Based on this background, this paper took Wuyuan as a case, compared the photographic tourists with mass tourists from the motivation of tourist photography, the preferences of photography behavior and the way they handled photos. After further a- nalysis of the different roles of the two groups in the construction of tourist destination image, the study found, photographic tour- ists play a role of the construction of the ideal image, and the mass tourists are passive recipients.