基于百度指数旅游景区假期网络关注度特征研究——以浙江省5A级旅游景区为例

The Study of Online Attention Characteristics of Scenic Spots Based on Baidu Index——Taking National 5A Scenery Sites of Zhejiang Province as an Example

以"浙江省5A级景区"为例,通过汇总其在2011-2014年十一假期前后一星期内百度指数变化趋势,从时间和空间角度分析"浙江省5A级景区"各景区网络关注度异同。研究发现:在时间特征上,从2011-2014年十一假期前后一周内景区检索热点曲线图,其整体趋势图由和PC趋势图相似到逐渐和移动趋势图相似;PC趋势图和移动趋势图在十一假期假日期间,两者走向呈相反趋势走向;节假日前夕,PC趋势图会出现一个曲线走向高峰,而移动趋势图一般会在节假日期间呈现出高峰;在空间特征上,浙江省5A级旅游主要客源市场是本省及东部沿海地区;浙江省5A级景区客源市场整体变化不大,市场比较稳定;景区网络关注度高低与地理空间距离并无绝对相关关系。

By using the Baidu index trends through a summary of before and after the China National Day holiday from 2011 to 2014,the paper described touristsr attention to the scenic of Zhejiang national 5Ascenery sites. The results show that： From 2011 to 2014 the hot attractions retrieve graphs within a week before the festival. The overall trend and the trend is similar from the PC to mobile and gradual trend;PC trends and mobile trends during the National Day holiday are opposite; Holiday eve, PC will be a trend toward peak curve,and mobile trends generally show a peak during the holiday season;From the spatial dimensions＇ there are some features：the main tourist market is around eastern coastal areas besides Zhejiang province;the customer market is stable; there is no relationship between online attention and distance of geographical spatial.