郑州市温泉旅游消费者决策行为偏好研究

The Study for Decision-Making Hobby of Zhengzhou Hot Spring Consumer

旅游决策是旅游者旅游行为的基础。采用2014年10月郑州市温泉旅游消费者市场调查的数据,从温泉旅游信息渠道、温泉旅游产品选择等方面分析了郑州市温泉旅游消费者决策行为的偏好差异,期望对郑州市温泉旅游市场的开拓,温泉旅游产品的开发等提供重要的依据。

The tour decision‐making is the base of consumer’s behavior .Based on the market survey data of Zhengzhou hot spring consumer in Oct .2014 ,from information outlet ＆product choice on hot springs tour ,the author analyzed the hobby difference on decision‐making of Zhengzhou hot spring consumer’s behavior expecting to provide some important basis support on market expanding ＆new product development for hot springs tour of Zhengzhou .