新媒体写作在新闻报道中的应用

On Application of New Media Writing in News Report

新媒体被称为"第五媒体",具有数字性、交互性、超文本性、虚拟性、网络化工作等特征,它的出现引起了人类社会革命性的改变。新媒体写作不同于传统写作,除文字外,还可以通过图片、音频、视频、符号等手段进行写作,可分为新媒体文本写作、新媒体视图写作和多媒体写作。目前,新闻报道中运用的新媒体写作方式主要表现在网络写作、博客写作、微博写作、微信写作等几个方面。与此同时,报纸、杂志、广播、电视等传统媒体也在大胆地借鉴和利用新媒体写作,使新闻报道的形式和手段更加多元化,二者在融合过程中实现了双赢。

New media is called “the fifth medium”and possesses the characteristics with digital,in-teractive,hypertextual,virtual and networked.New media writing differs from the traditional writing, and it can be still written by pictures,audio,video and symbols except characters.New media writing can be divided to new media text writing,new media writing with picture and video and multi-media writing.At the moment,new media writing is shown some aspects with Internet writing,Blog writing, Microblog writing and Wechat writing.Meanwhile,traditional media with newspaper,magazine, broadcasting and television are boldly using and applying new media writing,and the forms and means of news report are becoming diversification.They have achieved win-win when traditional media and new media mix together.