基于ISM与密切值法的油服公司竞争力评价方法研究

Research on Evaluation Method of the Competitiveness of Petroleum Technology Service Corporations Based on ISM and Close Value Method

在油价下跌、行业主体多元化和收并购活动频繁化的背景下,油服公司竞争力评价是明确自身市场地位、分析自身优劣势、发现市场机会、有的放矢地采取措施提升自身竞争力水平的重要方式。目前国内外对油服公司竞争力综合评价研究呈现多元化、复杂化和主观性的特征,在指标选择和赋权过程中不能有效避免主观因素的影响。以系统工程为指导思想,全面分析石油技术服务企业竞争力的构成要素,将解释结构模型分析工具与密切值法有机结合,有效避免指标选择和赋权过程中的随意性,以提升竞争力评价的科学性。实例计算结果表明,该方法适用于油服公司竞争力评价多测点、多指标的特点,具有普遍性和通用性。

Under the background of oil price falling, industry diversification and frequent mergers and acquisitions, the competitive-ness evaluation of petroleum technology service companies is an important way to improve the competitiveness of their own by under-standing their own market position, analyzing their own advantages and disadvantages, finding market opportunities, to taking mea-sures according to objectives. At present, the research of the comprehensive evaluation of the competitiveness of petroleum technologyservice companies is characterized by diversification, complication and subjectivity at home and abroad, and the influence of subjec-tive factors in the selection of evaluation indexes and weight values is unavoidable. The randomness in the selection of evaluation in-dexes and weight values is effectively avoided by the organic combination of the structural model analysis tools with close valuemethod based on the analysis of the constituent elements of the competitiveness of petroleum technology service companies in order toincrease the scientificity of the competitiveness evaluation of petroleum technology service companies. The case calculation resuhsshow that the method can be applied to the evaluation of the competitiveness of petroleum technology service corporations, and it hasthe characteristics of multiple measurement points and multiple indexes. The method is universal.