高尔夫球运动服消费现状分析

Analysis of consumption status of golf sportswear

通过对上海市区附近球场上的高尔夫球运动爱好者进行问卷调查,分析了影响其运动服消费的因素及运动服消费的满意度情况。结果表明:高尔夫球运动服的主体消费者并不是从事高尔夫球运动的专业选手,而是业余爱好者;NIKE GOLF是最受欢迎的高尔夫球运动服品牌;大部分高尔夫球爱好者认为高尔夫球运动服比较重要,同时比较在意运动服的面料和款式。消费者对高尔夫球运动服的吸湿排汗、舒适性比较满意,但感觉肩部和背部等运动部位约束较大,有待改善。

Questionnaire survey was conducted among golf enthusiasts in golf course in Shanghai. The factors of influencing sportswear consumption and satisfaction were analyzed. The results showed that the main golf sportswear consumers were not professional golf players, but amateurs. NIKE GOLF was the most popular golf sportswear brand. Most golf lovers thought golf sportswear was important and also cared about the sportswear fabrics and style. Consumers were satisfied with the golf sportswear in moisture absorption, sweat releasing and comfort, but the shoulders and back movement areas were constrained and needed to be improved.