高铁时代客票销售模式优化及策略探究

Optimization of the Sales Model and Sales strategies of the High Speed Train Ticket

铁路售票全面实行实名制,实现计算机联网售票、发售异地票及车票的通签通退,并形成了车站窗口、互联网、自助售票机等多元化的格局,支付方式也从现金发展到网银、POS机等。由于售票系统设备滞后于IT的发展,售票网络时常发生故障,无法满足旅客的需求。所以,售票系统及设备应适时更新升级,不断提高从业人员素质,优化售票模式,才能满足旅客购票需求。

The sales model of the high speed train ticket was investigated. It is found out that the sales model of the high speed train ticket is diverse, including different selling services, selling places and ways of payment. It is also discovered that the ticket selling system is lagged behind the IT development and breaks down frequently, which is unable to fill the need of the customers. Thus, it is suggested that the ticket selling system should be updated on time, the quality of the sales staff should be improved and the sales model should be optimized.