基于博弈视角的中小企业竞争战略分析——以漳州市中小企业为例

Analysis on the Competitive Strategy of SMEs based on Game Theory:Taking SMEs in Zhangzhou as an example

竞争战略旨在针对决定产业竞争的各作用力建立有利的、持久性的地位,制定合适的竞争战略对在激烈的市场竞争中生存和发展的中小企业非常重要。以漳州市中小企业为例,运用博弈论的智猪博弈模型和不确定环境下的博弈模型,分析中小企业在竞争中应采取的跟随战略、替代战略、联盟战略和补缺战略,以差异化的定位,形成可持续的竞争优势;强调共同利益,制定约束力的协议强化中小企业之间的合作,为中小企业的竞争战略提供理论依据。

The purpose of the competition strategy is to establish a good and lasting position in the competition of the industry.in the survival and development,the development of suitable competition strategy is a very important for SMEs in the fierce market competition.According to theSMEs in Zhangzhou City as an example,using game theory, Boxed Pigs Game Model and uncertain environment of the game model and analysis of SMEs in the competition,the paper suggests to take the follower strategy, alternative strategy, alliance strategy and niche strategy.In order to provide a theoretical basis for the competition strategy,the paper stresses on common interests,and binding agreement to strengthen the cooperation.