安徽“三雕”文化保护模式分析

Analysis on cultural protection mode of Anhui "Three Sculptures"

针对"非遗"文化保护问题,从市场与文化相结合的角度,运用SWOT分析法,对徽州"三雕"非遗文化进行分析,剖析明清时期"三雕"作品兴盛与冷落的社会和市场原因,寻求"三雕"技艺的传承与发展的新对策,在保护与创新中,明确国家、非遗传承人、"三雕"企业各自的责任,充分利用市场机理,激发"三雕"企业活力,弘扬徽文化。

In view of the protection of the culture of intangible heritage,from the perspective of combination of market and culture,using SWOT analysis,the culture of Huizhou ＂Three Sculptures＂ and the social and market reasons of it’s prosperity and decay in Ming and Qing dynasties are analyzed.The countermeasures to promote the inheritance and development of ＂Three Sculptures＂ are put forward.With clear respective responsibilities of nation,inheritors of intangible heritage and ＂Three Sculptures＂ enterprises,the market mechanism should be fully used to stimulate the vitality of ＂Three Sculpture＂ enterprises and promote Hui culture in the protection and innovation.