微博“大V问政”典型传播模式分析——基于30个微博问政议题的实证研究

Research on Five Kinds of Communication Modes about VIP Users' Political Participation on Micro-Blog: Based on Thirty Topics

微博大V问政是不同于一般微博问政的特殊网络政治参与形式,本文在新浪微博选取30个微博大V用户及其发布的30个微博问政议题,通过微博数据挖掘和内容分析追踪问政微博的影响路径及其相互关系。通过研究发现,在微博问政过程中,大V用户兼具信息源、信息桥和意见源的角色,并在少数核心账号的关联下形成一个话语精英网络,其相互之间互动频繁且能够在共同议题上形成集群效应;在问政微博的影响扩散机制上,大V问政呈现出伞状发散、多级发散、卫星发散、滚雪球传播以及借力推广等多种路径,不同路径下微博问政所引发的舆论"燃点"、影响力"峰值"以及传播中枢存在着差异,并在大V用户与其他大V用户、与普通公众账号互动等过程中表现出情感互动、社会讨论以及理性互动等三种阶段性交互的各自侧重。

VIP Users' political participation on micro-blog is a special form of political interaction on micro-blog. In this paper,we selected thirty micro-blog information which broadcast by VIP users on SINA micro-blog platform. We try to find a way of the mutual relationship and interaction between the thirty micro-blog information through data mining and content analysis method.VIP users take on multiple roles in political participation on micro-blog, they are combined into an elite network through the relation to a few core users. There are five communication modes of VIP users' political participation on micro-blog, they have different central issue, tipping point and climax. In the process of political participation on micro-blog,VIP users interaction with a focus on different objects and interactive goals.