晋中市文化创意旅游发展研究

Study on the Development of Cultural Creative Tourism in Jinzhong City

随着游客旅游观念的进一步成熟,旅游形式也呈现多样化趋势,文化创意旅游成为了今后旅游业发展的方向。文章阐述了文化创意旅游的概念,分析了晋中市文化创意旅游的发展现状、优势,结合晋中市旅游实际,提出了坚持政府主导,进一步营造有利于文化创意旅游的发展环境;深挖文化内涵,突出产业创意,构筑文化旅游新品牌;进一步完善基础配套设施,努力提高服务管理水平;引进、培养文化创意旅游人才和注重晋中市文化创意旅游的宣传和营销的建议及对策,从而推动晋中市文化创意旅游健康稳步持续发展。

Along with the tourist idea the further mature, the traveling form also presents the diversification tendency, the cultural creative tourism becomes the direction which the tourism develops in the future. This paper expounds the concept of cultural creative tourism, analyses the current situation and advantage of the development of cultural creative tourism in Jinzhong City, proposes adhere to government led, further create a favorable environment for the development of cultural creative tourism; deeps cultural connotation, outstanding creative cultural tourism industry, to build a new brand, further improves the supporting infrastructure, and strives to improve the service management level; the introduction, cultivation of cultural creative tourism talents and the promotion and marketing suggestions and Countermeasures of the cultural creative tourism in Jinzhong, so as to promote cultural creative tourism health steady development of Jinzhong City.