浅谈高职市场营销专业实践教学存在的问题及对策

Discussion on Skills Training of Marketing Specialty in Higher Vocational Education and Countermeasures

伴随着市场经济的快速发展,企业市场之间竞争不断的激烈,企业对市场营销人才的需求日益迫切,高职营销专业发展呈现良好的发展势头,然而在繁荣的同时也存在一些无法回避的问题;本文在分析高职市场营销专业实践教学现状的基础上试图探索高职市场营销专业实践教学的相应对策。

With the rapid development of market economy ,the competition among companies is becoming increasingly intense ,so the demand for talents in marketing field is increasingly urgent .As a result ,marketing course has become more and more popular .However ,some problems have inevitably occurred along with the prosperity of the development of market‐ing .T his essay analyses the current situation and the existing problems in skills training of marketing specialty in higher vocational education ,based on w hich the countermeasures are puts forward .