电视媒体的广告智能识别需求与实现探讨

传统电视媒体的人工广告检测,已经不能满足电视发展需要,而市场上的自动识别产品,满足不了电视媒体的智能识别需求。电视媒体的广告智能识别,需要基于电视台的需求,立足播出管理,从自动识别出发,关注广告时段和播出类型,着重广告价值分析。在实现过程中,引入自动识别流程,按时间点自动处理结果时段信息,在样本中自动处理播出类型,在结果中关注广告价值分析,辅助决策支持。

Traditional manual television commercial detection has fallen short of the demand of television development.Automatic identification products in the market,however,are not able to meet the demand for intelligent identification of television media.Intelligent commercial identification of television media shall be established on the demand of television station,give priority to broadcast management,focus on automatic identification,attach importance to commercial break and type,and pay attention to advertising value analysis.In implementation in practice,it is suggested to introduce automatic identification process,automatically process break information according to the time point,automatically process broadcast type in the sample,focus on advertising value analysis in the result,as well as provide support to decision making.