论旅游类电视综艺节目的传播价值

On the Dissemination Value of Tourism TV Variety Show

旅游类电视综艺节目兼具文化观赏性与娱乐体验性,在现阶段的旅游产业发展运作中扮演了重要的媒介传播角色。旅游类综艺节目在普及知识、扩大受众、营造氛围等鲜明价值的同时,也充分发挥了传播信息、构建平台、助推发展等显著效用,这些基于媒介传播的价值实现了旅游产业延伸拓展与电视综艺更新改良的交互双赢。从若干具备代表性的旅游类电视综艺节目入手,分别从以上主要方面论述了这一综艺类别媒介的传播价值。

With its cultural appreciation value and entertainment experience, tourism TV variety show is crucial in the development of tourism industry. This type of show can not only increase people＇s knowledge, audience and create atmosphere, but also is functional in conveying information, building up platforms and accelerating its own development. These media-based values can both expand the range of tourism industry and innovate TV variety show.