高校学生组织微博存在的问题及对策研究——以肇庆学院学生会微博为例

The Problems and Countermeasures Research for Microblog of College Students' Organization——Take Microblog of Zhaoqing University Students Union for Example

由于自媒体具备高效,便捷的特征,而深受广大大学生的青睐。同时,大学生也逐渐成为自媒体运用、发展的新生力量及主力军。大学学生组织利用该类社交媒体平台进行文化宣传、校内新闻传播等组织文化行为将是大势所趋。本文以肇庆学院学生会微博为例,对其模式及现状进行分析,并根据其存在的问题提出加强内容新闻性建设,平台功能化建设等的对策研究,以推动大学生学生组织利用自媒体进行文化传播、学生服务工作的良性发展,并为我国大学学生组织自媒体的改善及发展提供有价值的参考。

We Media is popular by college students for its efficiency and convence. At the same time,college students also gradually become the forces of use and development of We Media. It will be the trend for university student organization to using this kind of social media platform for cultural propaganda and news broadcasting. This paper analyzes the mode and the present situation of Zhaoqing university students ’Microblog,and,according to its existing problems,put forward to suggestions on strengthening the platform construction to promote college students’ organization for cultural transmission,student services development since the media provide a valuable reference.