对自媒体公信力重塑的思考

On the Reconstruction of We Media Credibility

随着以个人传播为主的"自媒体时代"的到来,自媒体成为普通人发布、传播信息的主要工具。但由于自媒体传播媒介本身的特点以及自媒体主体的自律意识低下,自媒体信息发布缺乏有效管理等原因,致使自媒体公信力丧失,而自媒体公信力的不断流失无疑是对自媒体自身发展最大的威胁。本文针对自媒体公信力流失的原因进行了探析,并在此基础上对重塑自媒体的公信力提出了进一步的思考。

With the development of personal communication since the arrival of ＂ the era of we media＂,the we media has become the main tool for the ordinary people publish,spread of information. But due to characteristics from the we media itself and from the main we media self- discipline and low,since the we media information dissemination lack of performance management and other reasons,resulting in lose the credibility of the we media themselves,and continuous loss from the we media credibility is undoubtedly on the greatest threat to develop since the media itself. In this paper,from the causes of the loss of public trust in the we media of,and then on to rebuild the credibility of the we media put forward further thinking.