基于“众包”、“聚定制”机理的商业模式创新——以江苏大学众聚“国韵坊”为例

Business Model Innovation Based On The Mechanism Of The “Congregation” And “Poly Customization”——A Case Study Of The National Rhyme Workshop Of Jiangsu University

互联网背景下,不断涌现的"众包"、"聚定制"、"众筹"等新兴商业模式,打破"产品+服务"的价值观,建立以顾客体验为基础,价值共创为核心的商业理念,具有个性化、集思广益、易于创新创业的特点而备受关注。本文在分析"众包"、"聚定制"、"众筹"的商业模式创新机理的基础上,创新性地提出了"众聚"商业模式,以江苏大学大学生创业孵化基地内"国韵坊"为例,从公司顾客价值、企业伙伴价值、企业自身效益价值实现角度,对校园纪念品从创意、设计、定制、加工、物流配送等环节的价值链模型进行设计,实现商业模式创新。"众聚"商业模式的提出和实践(www.ujszhongju.com),将促进更多的众聚、众筹商业模式的创新,有利于网络时代下全社会的创业创新。

under the background of Internet, the emerging ＂crowdsourcing＂, poly custom, all chips ＂emerging business models, break＂ product ＋ service values, the establishment of customer experience as the foundation, create value for core business philosophy, with personalized, Sai Anyi, easy to innovation and entrepreneurship has attracted more and more attention. The analysis ＂crowdsourcing＂, ＂custom＂, raise the public and business model innovation mechanism based on, innovative proposed ＂all together＂ business model, to Jiangsu University Students in business incubator ＂Yun Fang＂ as an example, its efficiency value from the company customer value, enterprise value partners, enterprise angle of the realization of the, design of campus souvenirs from the creative, design, customization, processing, logistics and distribution aspects of the value chain model, business model innovation. The ＂poly＂ business model of the proposed and Practice （www.ujszhongju.com）, will promote more congregation, the congregation raised business model of innovation, is conducive to the network era of the whole society＇s entrepreneurial innovation.