摘要
互联网思维不单是互联网企业的思维,也是互联网时代的思维。本文首先从商界领袖的两次赌约谈起互联网思维的话题;随后,本文通过深入浅出的六句话介绍互联网思维;最后,本文指出了新时代下互联网思维给企业营销的四点启示。
Internet thinking is not only thinking of Internet companies, but thinking of the Internet era. Firstly, the paper leads to the topic of Internet thinking from two gambling regulations of business leaders. Secondly, the paper introduces Internet thinking by six words in simple terms. In the end, the paper points out four inspirations for Internet thinking to business marketing under the new era.
出处
《江苏商论》
2015年第9期19-21,共3页
Jiangsu Commercial Forum
基金
辽宁省教育厅科学技术研究项目(L2013486)
关键词
互联网思维
用户体验
长尾理论
口碑传播
Internet thinking
User experience
The Long Tail
Word-of-mouth Communication