加快宁波市文化产品和服务走出去的策略研究

The Strategies To Expand Ningbo'S Cultural Products&Services Export

加快文化产品和服务走出去,是实现宁波文化产业快速增长的重要抓手,对于扩大宁波的文化影响力和辐射力具有重要意义。近年来宁波市文化产品和服务出口额持续扩大,一批有影响力的文化出口企业脱颖而出,文化贸易平台和贸易模式更趋多样化。但从总体上看,文化出口的规模仍然较小,出口结构不合理,出口企业核心竞争力不足。因此,要积极推动文化产品和服务出口实现量的突破和质的提升。

Developing international cultural trade has significant meaning to the growth of cultural industries as well as the improvement of the foreign trade structure of NingBo. NingBo＇s international cultural trade has been remarkably developed in recent years, however, it＇s still at an initial stage.This article puts forward some suggestions on export expansion,including applying for the establishment of National cultural trade base and improving cuhural trade promotion mechanisms etc.