摘要
近年来,主题酒店成为酒店业中迅速发展的业态之一。基于对我国酒店业发展历史的回顾,通过对主题酒店面临问题的分析,解释了主题酒店亲和力的概念和构成,并从经营理念、酒店氛围和品牌形象等角度提出了提升主题酒店亲和力的途径。
In recent years, the theme hotel has become one of the trades that develop rapidly in ho- tel industry. Based on the review on the development history of Chinese hotel industry, and by means of the analysis on the development problems the theme hotels are facing,this paper makes explanation on the concept and composition of the affinity of theme hotels and puts forward the ways to improve the affinity of theme hotels from the perspectives of operation ideas, hotel atmosphere and brand image.
出处
《青岛职业技术学院学报》
2015年第5期65-68,共4页
Journal of Qingdao Technical College
关键词
主题酒店
亲和力
经营理念
theme hotels
affinity
operation ideas
