体育类网络表情符号的特性与传播效果

Features and Communication Effect of Internet Sport Emotion Symbols

基于符号学、传播学原理,论述了社交网络中体育类网络表情符号的特性,分别从媒介传播效果的3个层面对其影响加以解释和分析,预测了体育类网络表情符号未来使用的发展趋势。认为:体育类网络表情符号现阶段发展良好,在传播体育文化、优化消费结构等方面起到了积极作用;目前体育类网络表情符号发展并不健全,造成了网民理解认知的障碍,影响网络环境的健康发展;应优化使用环境和自身可识别度等。

This paper, based on the theory of semiotics and communication, explored the features of interact sport emotion symbols. It analyzed the influence on these symbols from the three levels of media effect and predicted their usage development trend. It states that there is a sound growth for their presence, which has an active effect on spreading sport culture and optimizes consumption structure. On the other hand, however, the netizen＂ cognition disorder may be caused owing to the imperfect internet sport emotion symbols, which could affect the healthy development of internet environment. The paper proposed that the usage environment and self recognition should be optimized in the future.